At last year’s AMUG, athletic wear manufacturer cheap under armour shoes won the Advanced Concepts Technical Competition with the UA Architech, a brand of shoes that featured a 3D-printed midsole. This season, Director of Design & Manufacturing Innovation at Under Armour Alan Guyan gave the audience a sneak peek at the company’s next design within the series, the Futurist.
The Futurist incorporates a center-mounted quarter zipper, a compression system having a rear opening as an alternative to laces and, of course, 3D-printed midsoles. These TPU insoles are 3D-printed using selective laser sintering on the company’s lab in Baltimore using a material produced by Lehmann&Voss&Co. Developed to provide support for weightlifting and CrossFit training, the lattice structure was created to bounce energy back as weight is pressed upon the shoe.
Guyan explained at AMUG how the concept behind the Futurist is it combines days gone by, present and way ahead for the organization. “The idea is that our team might be a under pressure,” Guyan said. “You’ll check this out wrap on top of the shoe and on the inside of the shoe you’ll see a seamless heel reduce. That’s sort of our present. We actually mold the bottom of the australia under armour. And, needless to say, our future is 3D printing.”
“The feedback has been really tremendous. The important thing that I’ve heard consistently through the athletes is, ‘I can train longer; my joints don’t hurt.’ It truly solves a challenge 83dexlpky we were really trying to go from a CrossFit shoe into a weightlifting shoe and really merge the two together. Through that process, the athletes have already been proclaiming that ‘It’s amazing because I don’t need to worry about changing shoes, and also my body feels differently.’”
At $300, the shoe series is Under Armour’s priciest to date, but it additionally represents the company’s largest batch of under armour shoes melbourne with 3D-printed parts currently. With every shoe series, Under Armour has quadrupled production, beginning from 96 pairs for the original Architech, combined with 410 for the following 3D-printed shoe series. The business will manufacture the Futurist in a batch of any little over 2,000 pairs, with sales beginning March 30 and with other sales occurring throughout every season, in accordance with Guyan.