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Lately, Xolo has become aggressively marketing its devices, especially on tv, with promotional banners and ads appearing on primetime. Now, Xolo will probably be launching its first 4G smartphone with Bharti Airtel, based on reports in the Days of India. Xolo may be the first Indian brand to offer a time-division duplex long term evolution (TD-LTE) smartphone in India, as shipments begins at the end from the month.

Xolo has intends to launch a series of 4G devices at different price ranges, supporting TD-LTE technology, in 2014. Furthermore, click here also wants to ship over half a million devices this quarter alone, as it predicts that sales for 4G devices will likely be competitive by 2015. As previously reported, currently, Bharti Airtel may be the only network in India using a 4G LTE network, and even then, it’s only in select cities. Furthermore, Bharti Airtel recently signed an understanding with Reliance Jio for sharing network infrastructure in order to prevent duplication.

Personally, I would like to eventually see 4G LTE technology available across India. Only then would I consider buying a 4G LTE device. Mainly because it currently stands, with both device and network availability limitations, consumers don’t look like that thinking about making the switch. What I’ve also realized is the fact along with most subscribers being content on either a 2G or 3G network, some aren’t conscious that 4G is available in select cities, as well as available at all. Clearly, consumers need to be informed to help make a conclusion, and so i really don’t seem like the telecom operators are making a lot of an endeavor to inform them.

With the same token, besides network availability issues, there’s also an absence of 4G devices obtainable in the Indian market. If you walk into the local bazaar or market, they merely don’t carry 4G devices. You usually need to go towards the high-end shopping malls, and already you understand you’ll be paying a premium because you’re buying something m0bi1e the mall, not your neighborhood.

However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its retail stores will start carrying the devices, too. At the very least they’ll be an alternative for buying a 4G device. So what on earth does this mean for current subscribers and new customers? Probably, there will be competitive pricing, aligned similarly between both operators. However, the biggest gain is going to be for Reliance Jio, because they will get access to Bharti Airtel’s 4G LTE network.

Reliance Jio and the other operator, Aircel , are presently seeking to secure second place with 4G LTE offerings across India, and now using this arrangement, clearly, Reliance Jio is with the lead. However, there has been reports of sub-standard service on Bharti Airtel’s existing 4G LTE network, and as a consequence, this can also reflect negatively on Reliance Jio too. In addition to this arrangement, it would be great to see both operators expanding in various regions across India, again to avoid overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still stand to benefit and profit from the overall arrangement.