Are pr and crisis management planning essential to your organization? The answer is simple and direct. Public relations and crisis management planning are not only important to your company, they may be both CRUCIAL to your business, no matter your kind of company. In today’s fast-paced and ever-changing world, industry is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story around the first page or maybe the six o’clock news. Yet many organizations are totally unprepared or at best ill-prepared to handle the pr and crisis management facets of these events. This unpreparedness can cause many negative and undesirable results for you, your staff, your customers and clients, your business as well as your business and industry sector.
Many companies also have been and constantly will be in an incredibly visible position to the general public as well as the media. For example, your building and construction sector is essential to the economy, as well as the all around health, safety & welfare in the public. The media are really considering the property and construction industry because of the potential “high interest” stories it can generate, both positive and negative. To ensure success in today’s business community, all companies must discover how to manage rapid change and crises and work diligently to develop strong public relations and crisis management plans.
A general publicity program is important for your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special attractions to boost company & industry visibility; monitor governmental organizations; to convey the state-of-the-industry for the public, including opinion of legislation, regulations, economic conditions, as well as other factors and events impacting your business; as well as communicate with past and existing clients. A gestion de crise en entreprise, including pr aspects, is absolutely essential to keep a company’s credibility and positive image inside the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, the general public and the media need to feel that you are well organized and have the capacity to handle a crisis in a really professional manner. Crises do not pay the luxury of energy to pause and think thoroughly throughout the specific problem. Therefore, you will discover a have to be prepared for all types of emergency almost certainly to happen.I really believe that numerous crises in running a business, just as in your lives, tend to be foreseeable. These crises could be managed and might provide unprecedented opportunities for positive publicity. The majority of companies are unwilling to get prepared for adversity as they do not desire to admit that the business organization could ever be responsible for poor performance or mistakes.
A business which will not plan for the possibility that some plan may well not work or that conditions of business may change quickly – including changes beyond their control – will find itself unable to handle a crisis and so will be affected severe unwanted side effects about the business along with its image towards the public and its particular clients.
Probably the most critical time for your business, with regards to pr, happens when a catastrophe, scandal, or some other negative event occurs which involves your small business or industry sector at large. Things can and do get it wrong from the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the possibility damage through the crises might be minimized. Contingency preparing for crises is not merely a good management practice in virtually any organization but, in my view, it really is a mandatory practice for almost any business.
Many organisations today have high risk, high visibility, high-impact around the public and our everyday lives, and exposure to potential crises. Because of these characteristics, the opportunity damage coming from a crisis may be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; as well as a victim of a tragedy at the building site have the potential to do inestimable harm to your company or industry by their remarks towards the media. Yet there are countless times when a company representative is thrust in to the spotlight as being an official “spokesperson” with virtually no training in working with the media, particularly in an emergency situation. The truth is, with regards to working with the media, a lot of people choose to “be excused” through the task, as they are ill-prepared psychologically and professionally to deal with the media. In today’s world, you have to become prepared psychologically and professionally.
Conducting pr activities with no plan will be the just like someone attempting to build a quality building project without plans and specifications or even a business trying to manage the growth with their business without the plans. Conducting crisis communications and publicity during emergencies with out a plan and entrreprise may be about the same as committing suicide or at least “shooting yourself in the foot,” because of the potential damage which could result to your company’s image, business, employees, management, etc. and also to the image and affect on your industry.
When you don’t believe the possible damage that may originate from what I have written above, think about the effect of poor public relations efforts through the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or throughout the last major building site accident along with the impact of the negative image around the companies and their industries. Or think about the effect of good public relations efforts during the Tylenol incident; in the odometer rollback incident at Chrysler; or throughout the last successful rescue with a construction site accident and also the impact from the positive image on these companies in addition to their industries.
It is actually time to truly recognize the significance of publicity and crisis management along with their potential influence on your company. Additionally it is time to take steps about this! There is absolutely no better place to start than inside your own organization and industry and professional associations by developing public relations plans, that come with crisis management plans, and through training key employees on how to deal with the media. Using the risks as much as they may be within your business, don’t leave pr and crisis management to chance or a “seat of the pants” approach. Come up with a commitment and start getting yourself ready for your future public relations and crisis management efforts today. The futures of the company as well as to your industry tend to be at risk. Having a strong commitment to good publicity and crisis management planning, the results may be tremendous. With out a strong commitment, the final results might be disastrous.