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The longer term looks bright for H Mart along with other Asian supermarket chains in the united states. Earnings of Asian-American households outpace the national average. Their spending exceeds all the other groups, too, as outlined by Geoscape, a consultancy. And Asian-Americans spend more money with their funds on Thai Supermarket than average America households.
Americans have developed greater appetite for cooking and eating Asian foods, too. In 2012 non-restaurant sales of Asian foods topped $1.5 billion, as outlined by Mintel Group, a market-research firm. Though Latin foods are a bigger market, the recognition of Asian foods is increasing faster. Once strange-seeming imports like seaweed and sashimi are actually fashionable foodstuffs. Though the rate of growth is predicted to fall, sales of Asian foods are likely to keep rising.
But Asian delicacies may be tricky to find. Few Americans are likely to see durian or bamboo shoots with their local shop. Some specialty ingredients are simply available at a premium in Thai Groceries, or miles away, in ethnic markets in older Asian neighbourhoods.
Nevertheless, most Asian grocers have not made efforts to achieve new clients, says Jeffrey Cohen, an analyst at IBIS World, an industry-watcher. Many shops can be found in minority enclaves, and do little to promote themselves with other Americans. Cramped car parks and dim interiors delay customers used to the brilliant lights of mainstream supermarkets. Ingredients labeled with poorly translated English can leave shoppers baffled.
A few Asian grocery chains have caught on, opening stores in additional diverse suburbs, focusing on cosmetic niceties, and marketing more widely. Aside from H Mart, there are Thai Groceries like 99 Ranch Market and Shun Fat Supermarket, which has been expanding into the American southwest. 99 Ranch Market was even featured in the humorous YouTube music video-“Asians Eat Weird Things”-that has been watched a lot more than 900,000 times. As American eating and shopping habits change, however, those weird things do seem so weird.